As the United Nations Ocean Conference in Nice has just concluded and the effects of climate change continue to be
‘Created Different’ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
This summer, a “man-made natural wonder” is being promoted to visitors in Northern Europe: the swirling blue-green algae blooms of
Here's an interesting media buy as an idea from our pals down under.
Seek, seek.com.au, Australia's "number 1 job search site" wanted to hammer home the point of their new positioning, which is that ‘a new job appears on their website every 30 seconds’ - so Leo Burnett Melbourne bought airtime between the commercials in a typical 2-minute ad break to drive their point home.
The combined media buy equals a traditional 30-second spot, but it must have been a bit of a logistical nightmare to buy, I love it when all agency departments get in on the creative fun. More like this, please!
My personal favourite is SEEK - Harpsichiordist.
Seek - Skunk
and finally - Seek - Moustache
