Sephora explains that this is their “Identify as We” campaign, which celebrates the transgender and non-binary community and "our long history in beauty together." In other words, they are expanding market share by shilling makeup to more people!
The ad features several prominent transgender models and LGBTQ activists, such as Hunter Schafer and Casil McArthur, who at some point start running around on the beach together. As well as Elite's first disabled transgender model, Aaron Philip, and a drag kid for good measure. (Not named in the release, is it Keegan who performs in drag as Kween KeeKee?)
It's all beautifully shot, and I'll never diss Queen Shirley Bassey, but it's also a quite obvious "expanding market" move that leaves me cold as brands available at Sephora are less exiting than they used to be.
Client: Sephora
Music: Shirley Bassey "My Life (La Vita)"
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
This advertising publication was founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.
Adland® survives on your donations alone. You can help us out by buying us a Ko-Fi. Adland® works best in Brave browser
Does anyone know the name of the model in the blue glitter, as the lead image of the article shows? They look like an angel.
- reply
PermalinkWhat the hell is Xe and Ze?
- reply
Permalink