BUNTIN and SERVPRO Conquer Dragon And Squid Cleanup in Latest Brand Campaign
Nashville-based idea-driven agency BUNTIN partners with cleaning and restoration leader SERVPRO to launch the second installment in the brand’s award-winning “There’s a Pro for That” campaign with a glimpse into how their pros can handle the wreckage from even the most terrifying mythical creatures.
The "Declassified" campaign's two videos, titled "Squid" and "Dragon," provide a glimpse into some of the most impressive achievements of the experienced professionals at SERVPRO. Through these comedic spots, the company showcases its ability to tackle any challenge, no matter how extreme or difficult. The integrated campaign, which includes national broadcast TV, paid social media, online video (OTV) retargeting, and CTV, will be launched on July 3.
Notes BUNTIN President & Chief Creative Officer Dave Damman, “As a category-leading brand with a rich successful history, you’re bound to have learned a few lessons along the way. In this SERVPRO ‘Declassified’ campaign, we’ve highlighted a few of the more interesting case files, and why they make the SERVPRO Pros ready for anything--and we mean anything.”
Adds SERVPRO CMO Mike Stahl, “As a leader in cleanup and restoration, SERVPRO experts tackle extreme challenges for customers each and every day. This campaign further demonstrates — with a fun spin — how SERVPRO’s Pros go above and beyond to provide exemplary service and help people through their toughest times, making ‘Like it never even happened®.”
In "Squid," one lab's endeavor to uncover the secrets behind a giant squid leads to major cleanup, but thanks to the Pros, the aquarium was restored the very next day. In "Dragon," a sooty encounter with a fire-breathing dragon called for major restoration; thanks to SERVPRO, the home was cleaned like the mythical mayhem never happened.
As SERVPRO’s lead brand and advertising partner since 2003, BUNTIN has been an instrumental partner, developing and implementing the brand’s successful ‘Like it never happened®’ brand promise. Since partnering with BUNTIN, SERVPRO — offering a variety of services to both residential and commercial properties that have been affected by water, fire, smoke, and mold damage — has remained a #1 category leader for 20 years running and doubled its franchise locations.
CMO: Mike Stahl
VP Marketing Services: Chad Lewis
President & Chief Creative Officer: Dave Damman
SVP/Executive Creative Director: Jonathan Maldonado
Senior Copywriter/Creative Lead: Frank Bertino
Art Director/Creative Lead: Jayden Harmse
VP, Executive Producer: Danielle Keenan
Content Maker: Zack Gregory
Digital Producer: Zack Owensby
Brand Director/Senior Brand Lead: Courtney Improta
Senior Brand Manager: Heather Melrose
Production Company: Bob Industries
Director: Brigg Bloomquist
Edit/Post Production: Optimus
Editor: Angelo Valencia
VFX: Ryan Wood