BlogFonk: If you'd be given the chance to do something over again, what would that be? Godin: I wouldn't have gone skiing on January 2, 1976, when I wrecked both my shoulders. But there's not just one. I also would have made sure that the email campaign we did for AOL and American Express in 1997 wouldn't have been accidentally swapped with one for Arrid Xtra Dry deodorant. Did I mention the one about wearing a white suit to school? Full interview here.
