Seven Days of Unboxing – The Llama (2016) :50 (Sweden)

On Day Two of Samsung's Seven Days of Unboxing, they let a llama into the box to look at the new Galaxy.

But wait, there's more.

And then let the llama paint what he saw.

This whole week thing has some seriously dark undertones to it that makes me ask a lot of questions. In this day and age, how surprising can a new mobile phone be? If the phone doesn't live up to the campaign's lofty expectations, what then? Why are llamas living in some post apocalyptic world where they are forced to paint objects? Why are llamas being so oppressed? What does the container where the phone is held represent? Is that container us? I hope these questions will be answered later in the week!

Client: Samsung Nordic
Agency: DDB Stockholm
Art Director: Joel Ekstrand
Copywriter: Nick Christiansen
Agency Producer: Mattias Coldén
Account Manager: Susanne Ytterlid
Account Director: Christian Westelindh
Digital Director: Andreas Fabbe
Planner: Patrick Wilkorsz
Business Director: Jacob Sandström
Production Company: Acne
Director: Anders Jedenfors