Shaddy / Dokuwa - The gift of the Magi (2017) :90 (Japan)

Shot in Hungary by Flatpack films in collaboration between Dokuwa Communications and Taiyo Kikaku who produced this ad for Dentsu, this film adapts short story The Gift of the Magi by writer O Henry. Every detail is old world European, capturing the look of a time that wasn't that long ago but still feels like part of a romantic fairy tale. The young couple go to great lengths to show their love for each other, giving up their most prized possessions to afford gifts for each other.
Flatpack initially scouted and prepped the entire production in Budapest, but had to move quickly to change their plans when a Hungarian head of state’s visit to the city would clash with the shoot. Working off a tight schedule, the production service experts scouted an entirely new city, new locations, secured all of the permissions, and calculated logistics – in just one week. Now the quaint city of Esztergom was the backdrop for the story, chosen for its beautiful historical architecture and for its picturesque island in the middle of the Danube river. The shop window scenes were shot in Esztergom town square and Flatpack completely redressed an antique shop for the pawn shop scene.
Flatpack’s Producer, Zita Kisgergely Ad Agency : Dentsu
Creative Director : On Gunji
Account Manager: Naofumi Mura
Client: Shaddy
Production Company : Taiyo Kikaku & Dokuwa Communications
Director : Wakana Suzuki
DOP : Tetsuya Kondo
Producer : Mariko Tsutsumi
Executive Producer : Ken Hagen Takenaka
Production Manager : Eriko Amari
Gaffer : Satoshi Mizoguchi
1st AC : Elly Nakajima
Production Coordinator : Ichiro Mizutani
Production Service Company : Flatpack Films
Service Producer . Zita Kisgergely
Production Manager: Virág Varga
Location Manager . Fanni Verbovszki
Production Coordinator: Krisztina Tóth
PA: Gergő Gálbory
Chaperone: Yuri Takeda
Art Director: Tünde Csáki