This Short Film Was Powered by Ford EVs

From BBDO Canada for Ford. They made a short film, "Mushroom", using the power from Ford EVs. Not a single Ford vehicle is shown in the film.
The shoot for the nearly seven-and-a-half-minute film was powered entirely by Ford Electrified Vehicles—on-set lightning effects and windstorms, hi-definition cameras, and even the production's coffee maker – if it needed a kilowatt, it was a Ford electric vehicle with available Pro Power Onboard™* that was ready to provide it.
"Mushroom" is directed by Danilo Parra (Soft Citizen), a filmmaker who has helmed commercial work for brands including Nordstrom and Apple, as well as videos for artists such as A$AP Rocky and Weezer.
Ford Canada wants to bring its ongoing efforts to be a leader in the fast-growing EV space into the light, and is using a captivating and highly distinctive film focused on something that grows in the dark to accomplish its goal.
Working with agency partner BBDO Canada and acclaimed director Danilo Parra—a Chilean American filmmaker who has helmed commercial work for brands including Nordstrom and Apple, as well as videos for artists such as A$AP Rocky and Weezer—the auto brand has created a short film called “Mushroom” that is airing on both Bell Media’s streaming service Crave, and YouTube.

No Ford vehicles are shown in the nearly seven-and-a-half-minute film, but the nighttime shoot was powered entirely by Ford Electrified Vehicles, including the F-150 Lightning® and two E-Transits. “It’s pretty liberating, allowing us to film wherever we want,” says Parra.

Using power from the F-150 Lightning and E-Transit, Ford was able to power the production—from coffee makers to lights, camera batteries and wind machines. The automaker is also running a “Making Of” film on Crave that shows how its vehicles powered the shoot.

Ford plans to produce more than 600,000 EVs globally by late 2023, growing to more than 2 million by 2026. Earlier this year, the company said that it has sourced approximately 70% of the necessary battery cell capacity necessary to support its targets.

Fun Facts: what was powdered
Powered from F150 (9.6KW) – 8000W approx needed
- 6x 800W “Joker” lights (4800W total) – 2 per 20 amp circuit
- 2x Creamsource Vortex lights (1300W total)
- 2x S60 lights (900W)
- 2x S30 lights (440W)
- 1x LED prop rope light (minimal draw)
- 2x E-fans(500W)
Powered by E-Transit #1 (2.4KW) – 1000W approx needed
- VTR (Video Tape Record) station/computer (minimal draw for laptop & monitors....200W)
- Director’s monitors/client monitor x2 (minimal output).....200W
- battery charging for home base battery (minimal draw).....100W
- DIT (Digital Imaging Technician) station/computer (minimal output for laptop & monitor).......200W
- Small batteries charging for Aperture lights, camera batteries (minimal draw).....200W

Powered by E-Transit #2 (2.4KW) – 2000W needed
- Craft service & coffee maker (800W + 1200W)

Other items (not requiring much power or on batteries)
- 2x battery powered 1200D Aputure lights (2400W) (batteries charged up at battery E-Transit #1 station)
- 2x battery powered 600D Aputure lights (1300W) (batteries charged up at battery E-Transit #1 station)
- 4K Home Base” batteries X2 for remote powering of home base. minimal draw (Needs constant charging/swapping out @ E-Transit #1)
2x Movie Quiet 10 portable batteries
4x battery powered LED work-lights 30W
3x battery powered Leaf blowers
8x Anton Buer camera block batteries (VVCLX)

Written by: Danilo Parra, Jamie Fraser

Starring:
Veronica De Cecco
Technician, Mineralogy Research
Thomas Bolton as Old Timer
Aaron MacPherson as Young Hiker

Production Company: Soft Citizen
Executive Producer: Jaclyn Morga
Executive Producer: HOP Rob Burns
Executive Producer Riffraff Films: Matthew Clyde
Executive Producer Riffraff Films: Matthew Fone
Executive Producer Riffraff Films: Kate Brady

Editor: Danilo Parra
Score: Ben Brunnemer
Sound Mix: Dean White
Colorist: Patrick Devine
Assistant Editor: Kalil Haddad
VFX: Super Dave McGhie
VFX / Editorial: B2Y
VFX Supervisor: Dimitar Itskov
Producer: Bogomil Georgiev