Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Samsung, via BBH Singapore, has launched a new global campaign showing how Galaxy S25 Ultra with Google Gemini solves everyday
The little cheeses go to the gym, ride the subway, have a rave, etc. Very cute. Short form: Longer form:
When newspapers were losing out to TV, the task was to demonstrate how newspaper advertising was not only relevant for advertisers but also essential. I created a fake product that had everything people in market research claimed they did not like, it was a dark beer with high alcohol content. This in turn was a classic USP that I could demonstrate in the ad campaign.
‘In absence of horse, a policeman also can.’ is colloquial Singaporian.
‘12% alcohol; 100% lethal.’ turned out to be quite attractive and eventually, we had to create the beer.
