FutureGuessR by Artefact 3000 x Réseau Action Climat
As the United Nations Ocean Conference in Nice has just concluded and the effects of climate change continue to be
Thor, who is represented in the U.S. by Madheart, has directed a new spot for Czech car maker Škoda and Leagas Delaney, Hamburg, in which a couple goes on a fantastic drive through an urban jungle. The spot, produced by Germany’s TempoMedia with production support in Madrid from The Mamma Team, shows the couple behind the wheel of a Yeti on a city street. When the woman presses the car’s off-road button, the environment around them is magically transformed with a waterfall cascading down the side of a building, tropical birds filling the air and ghostly elephants blocking a street. Another touch of the button makes the wild apparitions disappear.
Title: Projections
Product: Škoda
Agency: Leagas Delaney, Hamburg. Hermann Waterkamp, executive creative director; Patrick Plogstedt, producer; Florian Schimmer and Michael Götz, creative directors.
Production: TempoMedia, Frankfurt
Director: Thor
Director of photography: Baldur Eythorsson
Post: Absolute, London.