Skyn - Valentines day for everyone (2022) :30 (France)

This Valentine’s Day, SKYN® wanted to turn the holiday into Vallentine’s Day, a day to celebrateall types of love and show that the day should be about everyone. Until recently, the holidaywas exclusive to couples, with cheesy rom-coms and “his and hers” products bombarding aisles.

Using the date, 2.14.2022, the brand played off the notion that love doesn’t have to be one manand one woman, there are endless possibilities. 2 queers, 2 trans women, 1 polysexual, 4 binarywomen...Valentine’s Day shouldn’t be exclusive, and SKYN® wanted to center their newcampaign for their bundled products on that notion, with a film that demonstrated their reachtowards all kinds of love. “Valentine’s Day has always been a binary heterosexual celebration, itwas about time that a brand ended that by including everyone,” explain Sid Lee Paris’s CreativeDirectors Celine and Clement Mornet-Landa.

This ad runs in UK, US, France, Italy, and Poland.

Advertising Agency: Sid Lee Paris

President: Johan Delpuech

Executive Creative Director: Sylvain Thirache

Creative Directors: Céline and Clément Mornet Landa

Art Director: Olivier Bodet

Copywriter: Max HarringtonProducer: Julia Bakola

Head of Strategy: Bruno Lee

Strategic Planner: Leah Daymon

Operations Director: Antoine Ferrari

Account Managers: Paul Pieuchot

Client : LifeStyles - SKYN®

Global Marketing Strategy Director: Marta Toth