Shocking images of babies breathing out cigarette smoke will appear on billboards and cinema screens in a bid to stop parents smoking near children.
The Department of Health has launched a hard-hitting advertising campaign in Greater Manchester after it emerged that almost half of the children in the area live in a house where someone smokes. Follow the link to see ad.
Shocking sure. But these are nowhere near as shocking as the Barnardo ads of last month. And there's something about these ads that I think I've seen this concept before somewhere. Anyone remember seeing a similar ad?
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Does this remind anyone of a classic ad, with a toddler sitting in a high-chair, a cigarette hanging out of his mouth? (I think it's in the D&AD Art Director's book)
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Permalinkoh, I had completly forgotten about that one.. I remember it too.
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