National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Forget about Selfies. Get together and take Friendsies. Be more social and less self-involved. Do it for your friend Lord Somersby and his tasty cider.
Client: Carlsberg (Somersby)
Agency: Robert/Boisen & Like Minded, Copenhagen, DK.
Agency website: http://RBLM.dk
Creative Director: Michael Robert
Art Director: Michael Robert
Copywriter: James Godfrey
Illustrator:
Photographer:
Additional credits: Senior Account Manager: Gitte Andersen/ Production: Standard AB, Instructor: Stylewar. Music: Star Athlete.
Activation Agency: ADtomic Communications, Copenhagen, Denmark
Agency website: http://www.adtomic.dk
Creative Director: Martin Gøttsch
Art Director: David Immerkær Ebbesen
Copywriter: Kristine Fynboe
Digital Agency: Konstellation, Copenhagen, Denmark
Agency website: http://www.konstellation.dk/
Creative Director: Thomas Pries
Art Director: Morten Grubak
Copywriter: Benjamin Bang
Client Services Director: Claus Leinøe
Producer: David Cytryn