Sony Mobile Middle East and ad agency FP7/DXB in Dubai created an underwater store called XPERIA Aquatech to promote their water-proof devices. According to Android Authority, the pop-up (pop under?) shop was located four meters under the sea in Dubai and was down there for three days. As well, trained divers were on hand to bring the few lucky "shoppers" to the store where they could check out the wares and presumably take selfies. I can't think of a better selfie moment, to be honest.
Agency: FP7/DXB (Part of McCann Worldgroup)
Executive Creative Director: Paul Banham
Creative Director: Paul Banham
Art Directors: Mo Aram; Paul Banham
Copywriter: Chris Booth
Directors: Scott Rawsthorne; Jon Shaikh
Film Production: Muddville
Music Production: Freq’ncy
Producer: Brence D’SA
Design Director: Erol Salcinovic
Senior Designers: Kuba Skowronski; Celia Jaber; Sameer Ketkar
Head of Production: Khaled Hamza
Paste-up Artist: Rahim Parambayil
Head of Insights & Strategy: Tahaab Rais
Senior Strategic Planner: Sameer Islam
Managing Director: Sasan Saeidi
Account Director: Karl Uhlemann
Account Manager: Alston D’sa
Event Manager: Aisha Khan
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