Alex Szénássy did pretty much everything with this ad, but when you get a visual idea, why not just roll with it. Open it up! PLAY! I don't know if this is a visual pun in Hungarian, but I read it as an invitation.
Ad Agency : Ogilvy & Mather, Budapest, Hungary Creative Director : Alex Szénássy Copywriter : Alex Szénássy Art Director : Alex Szénássy Account Supervisor : Zoltan Gaspar Advertiser's Supervisor : Csaba Sandor Typographer : Gabor Kocsis
