SWA is rolling out an extension of the Bags Fly Free campaign this week and just in time for NFL season. With Good Cop, Bag Cop, we are ramping up the Southwest Airlines' Spirit and showing how much dedication we have to our Customers. As you will see, SWA Employees go as far as pulling planes over and saving baggage from the dreaded fate of the $120 fee. In a world where the tyranny of travel has crushed the can-do spirit of the American traveler, the SWA Employee stands out as a defenders of justice—always doing the right thing by the Customer whether it's bags flying free or not charging change fees.
See also: Roadblock, the friendly bag cop in Ride along and We've got a runner.
Client: Southwest Airlines
Agency: GSD&M Idea City
Production Company: Harvest
Director : Matt Hoffmann
Mike Wilson Chief Creative Officer
David Crawford Group Creative Director
Clay Hudson CD/Copywriter
Bryan Pudder Creative Director/ art director
Monique Veillette Executive Producer
Maria Ivicic Producer
Editors: Jay Nelson, Dan Swietlik / Cut + Run
Account Service: Jonathan Silverstein, Marianne Malina, Amy Lyon, Amy Rodgers, Jodi Bucciarelli
Marketplace Planning: Rene Huey-Lipton
Business Manager: Danielle Ivicic
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