(SPEC) Tony is Back - Anna - (2015) :50 (USA)

“I was so full of anger after being bullied, abused and humiliated for years, but I didn’t have the courage to do anything about it. Tony gave me the strength to fight back” says Anna.
The thing about creating a wacky and subversive satirical world is that is still needs to follow certain internal consistencies. The juxtaposition between a bright and enthusiastic cereal character and a dark deed is a source of humour in this spec ad, but the internal logic is ill considered. It's not like one can just pick up a suicide vest at the 7-Eleven. I feel like they missed an opportunity here; a twitchy junkie robbing the place for her next fix would have made much more sense.
Read Anna's story
Read our interview with Tonywww.tonyisback.com