Spies Travels - DO IT FOR MOM / Do it for Denmark 2 ( 2015) 2:30 (Denmark)

Following up on last years Do it for Denmark strategy, Spies travel wants you, once again, to go one vacation to have sex and make babies. Well, the makes babies part is just the fun new twist on the Spies travel promise anyway, it was always about having sex. Now, Denmark has a problem, they simply don't make enough babies. If you can't get people to do it for their country, perhaps Mom can make their kids to it to make grand-babies and make mom happy. If mom logs in to Spies campaign site now, she can donate a suitable amount toward a vacation budget, and a fun starter pack - complete with broken condoms - will be sent to the chosen offspring. The clip is hilarious, showing how active vacations release endorphins that encourage sex in visual ways that nod to the grand prix winning Club Med visuals of yesteryear and everyones dirty mind.

But wait... What if grandmas son isn't the buff type? That moment when he moves his roll of toilet paper... Glorious. I will admit it, I laughed out loud.

The Danish agency Robert/Boisen & Like-minded created this campaign, which is set to become viral in ...3....2.....

Ad agency: Robert/Boisen & Like-minded
Strategist: Søren Christensen
Creative Director: Heinrich Vejlgaard
Art Director: René Sohn Kammersgaard
Account Manager: Gitte Andersen

Film production: Gobsmack Productions
Producer: Christina Bostofte Erritzøe
Producer: Cille Silverwood-Cope
Director: Niels Nørløv
DOP: Bastian Schiøtt
Editor: Simon Borch
Visual Effects: Magnús Sveinn Jónsson
sounddesign AudioLounge v/Lars Bo Kjær

Molamil (campaign site)
Joakim Norman, Creative Director
Ramiro Espada, Interactive Developer
Jakob Elm, Project Manager

Be On (seeding)
Rasmus Mikkelsen, Nordic Account Manager

Radius Kommunikation (PR)
Mads Bech Larsen, Account Director
Cecilie Valentin, Consultant

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