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Are you ready for some football? Ok, are you ready for some Super Bowl ads? Well, you don't have to wait until kickoff to see many of them.
We've got lots of them already! We've got them grouped by air time too.
So pop open a drink, grab some lunch or a snack, sit back and watch them now.
-----PREGAME:-----
Hyundai will air “Epic Play Date”, a :60 just prior to kickoff. The ad shows a family outing of skateboarding kids, dads doing donuts in the mud, family being chased by security guards, a biker gang and an ostrich. An original song by The Flaming Lips is the soundtrack and the band is featured throughout the ad.
Agency: Innocean
Watch it now: Hyundai Flaming Lips: Epic Play Date
Hyundai - Genesis :30 called “Excited” shows the car going around a racetrack with sportscaster Gus Johnson.
Watch "Excited" now
Hyundai - Santa Fe :30 called “Don’t Tell” which has been running shows a dad doing things with the kids but telling them “Don’t tell Mom”, and in the end, she’s doing the same thing.
Hyundai Santa Fe - Don't Tell Mom - (2013) :30 (USA)
*UPDATED*
Volkswagen will air “Sunny Side” by Deutsch, featuring Jimmy Cliff covering the Partridge Family’s “Come On Get Happy”. Our friends at the Perlorian Brothers helped out with this as well.
Watch the ad, “Sunny Side” spot by Deutsch, featuring Jimmy Cliff covering the Partridge Family’s “Come On Get Happy”.
-----FIRST HALF:-----
OREO Cookies (Mondelez International) with a :30 that will mark it's first appearance in the Super Bowl ad fiesta. The spot focuses on Oreo devotee's preference for the cookie or the cream filling. The ad will direct fans to Instagram to continue the debate. Earlier in October, Mondelez International is pitting longtime ad agency of record, DraftFCB against Wieden + Kennedy to duke it out for the honor of developing the ad which will air.
Agency: Wieden & Kennedy
-----FIRST QUARTER:-----
Audi of America has a :60 spot titled “Prom” for the S6, where the car changes an awkward teen into a confident guy with a black eye. Audi has asked fans to pick an ending (similar to Coke’s ad campaign), with voting ending last Friday.
Agency: Venables Bell & Partners
Watch “Prom” for the S6, here
*UPDATED*
Best Buy is back, this time with a :30 spot featuring Amy Poehler. The reason for choosing Poehler? "Because of the complexity of technology today, folks have lots of questions," said Scott Durchslag, president of online and global e-commerce. "Amy is this comedic every person who can make things simple. And Best Buy is trying to accomplish the same thing - making technology simple."
Agency: CB+P
Watch the teaser:
Watch Pepsi NEXT here:
Cars.com with one 30-second ad possibly kicking off a new campaign.
Agency: mcgarrybowen
Watch the teasers:
-----SECOND QUARTER:-----
*UPDATED*
Sketchers with a :30 will bring back Mr. Quiggly to promote the GOrun Performace footwear. Spot will air just before the two-minute warning before halftime.
Agency: Siltanen & Partners Advertising
Watch the ad now:
Hyundai - Sonata Turbo will air a :30 called “Stuck” where the idea showcases how the car can solve the problem of being stuck behind a vehicle carrying ominous cargo.
Agency: Innocean
Hyundai Sonata Turbo - Stuck (2013) :30 (USA)
*UPDATED*
Milk Processor Education Program: this :30 will be the first for the company. The ad uses Dwayne Johnson, a.k.a. The Rock, for a look at how far a father will go to get milk for his kid’s breakfast. The ad is just part of a larger campaign that will be running sponsored by the National Football League and the National Dairy Council.
Agency: Deutsch
Watch Milk Moustache here :
*UPDATED*
Anheuser-Busch InBev will have a handful of spots, totaling 4 ½ minutes, as usual, spread out among their different beverage lines. Budweiser tells the story of a young Clydesdale and his trainer.
Agency: Anomaly.
Director: Jake Scott
Watch the Clydesdale clip here:
*UPDATED*
Taco Bell bought a :60 called "Viva Young" featuring a Spanish version of Fun’s “We are Young.”
Agency: Deutsch, Los Angeles
Taco Bell Super Bowl Spot: “Viva Young” 1:00 (USA)
*UPDATED*
Anheuser-Busch InBev will have a handful of spots, totaling 4 ½ minutes, as usual, spread out among their different beverage lines. One Bud Light ad tying into the “Superstitious” campaign will air in this quarter, with the other in the 3rd Quarter.
Agency: Translation
Watch the teasers, “Lucky Chair” and “Very Superstitious”: