Spoiler alert: The Super Bowl Ad Buy list 2016

Who is buying spots in the Super Bowl 2016? It will be known as the Super Bowl 50, as seen in the logo above, after some people expressed concerns that the roman numeral system would no longer work now that we've reached a sole "L". Here's the list so far, expect many updates closer to gameday! As always we will have every ad in the Super Bowl commercial archive here on Adland, still the largest collection of super bowl ads in the world. Research partner to the NYT (see press), though we selected other favourite ads, and have a totally different list of the worst super bowl ads of all time. We have commercials here that you can't find elsewhere, such as just for feet, Michelob "Gimme", and Gillette techmatic adjustable which is probably their best ad ever. Spotting celebrities in super bowl ads before they were famous is always fun.

Previous super bowl appearance: Too many to count, last year there were puppies!
Agencies: Anomaly for Budweiser and Wieden & Kennedy for Bud Light.

Time: One 30-second spot after kickoff.
Previous Super Bowl appearance: Mexico first draft ever in 2015
Agency: GSD&M & Havas

No official word yet on who is making the Coca Cola ads this year, but we expect to see a few during the game as usual. The message of anti-internet harassment & share the love that they sent out last year with #Makeithappy was riding the trend of cyber bullying as a hot topic which has exploded in the year since. Coke's 360° campaign was immediately derailed due to Gawker trapping the twitter account into tweeting Mein Kampf, then doubled down on their Coke-prank, while missing the irony. Gawker was the bullies Coke told you about in this ad.

Time: There will be only one "Crash the super bowl" ad this year, instead of two, thank goodness because we're all fed up with this thing. We usually end up with groin kicks , random violence and animal tricks, just with piss poor production values. To remind you that some fun can be had despite itself, here's an old one from 2008 where unexpected is key to the funny.
Agency: Goodby Silverstein & Partners

Motor America
Time : 1 30 second in the first quarter and one in the second quarter. There was also be a 60 in the kickoff show.
Agency: INNOCEAN Worldwide

. They famously chose Goldieblox to represent them in 2014, despite their douchebag vs disruptive fight for the right to infringe on Beastie Boys music. The finalists this year are San Francisco shorts marketer Chubbies Shorts, Round Lake, N.Y.'s Death Wish Coffee Company and a five-and-dime store in East Aurora, N.Y., called Vidler's 5 & 10.
Time: One 30-second spot
Agency: RPA, Santa Monica

Bohemian Rhapsody amused us. Last years success with the Kickstar drink must have made PepsiCo dare to return for another round. Expect more odd dancing feets & fun like last year.
Time: 30 seconds TDB
Agency: BBDO