Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Samsung, via BBH Singapore, has launched a new global campaign showing how Galaxy S25 Ultra with Google Gemini solves everyday
The little cheeses go to the gym, ride the subway, have a rave, etc. Very cute. Short form: Longer form:
Maya Angelou already helped sell Apple, so why not female positivity, too? It's a shame her poetry gets drowned out by the anthemic music in what is essentially one long vignette spot of women exercising. Women. From all walks of life, all shapes and sizes doing all kinds of exercise in all kinds of sports, together or alone. As much as I like the poem, it makes me realize once again the importance of good music. The Apple spot let the music complement Angelou's still, yet even voice. This music treats it like a competition. Now that we've had two Angelou-read spots in as many years, could we give it a rest and let copywriters start writing again?
Chief Creative Officer: Al Young
Senior Copywriter: Martin McAllister
Senior Art Director: Ben Edwards
Business Director: Hollie Loxley
Account Director: Isabelle Soskice
Account Manager: Alice Poole
Executive Planning Director: Vicki Holgate
Senior Strategist: Laura Coleman
Head of Broadcast/Producer: Jason Ayers
Production Assistant: Hanna Davis
Sport England
CEO: Jennie Price
Strategic Lead - Brand and Digital: Kate Dale
Director: Kim Gehrig
Production Company: Somesuch
Executive Producer : Tim Nash
Production Company Producer: Lee Groombridge Somesuch Script Writer: Rose Bretecher
Lighting/Cameraman: Robbie Ryan
Production Designer : Andy Kelly
Editor: Tom Lindsay @ Trim Editing
Casting: Leanne Flinn
Music & Sound Design: Soundtree
Post Production: Framestore