Sprite - Camo / (not) Blending in - (2012) :60 (USA)

In this ad for Sprite, everyone blends in except the Sprite drinker who dares to break free from blending into the background. We've seen people blend into the environment before, most notably perhaps in the Unicef "Don't Ignore me" Chinese campaign of 2008 created by O&M Shanghai using artist Liu Bolin's camouflage / invisible man technique.

Ad agency: BBH New York & Shanghai / Bartle Bogle Hegarty

Adland® is supported by your donations alone. You can help us out by buying us a Ko-Fi coffee.
Anonymous Adgrunt's picture
comment_node_story
Files must be less than 5 MB.
Allowed file types: jpg jpeg gif png wav avi mpeg mpg mov rm flv wmv 3gp mp4 m4v.