In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
In the greyest and drabbest of the most boring offices ever, everyone turns on their side-hustle and then dance around showing their creative businesses that they're launching on Squarespace. These entrepreneurial folks are working 5 to 9 to launch their own business, so Squarespace called Dolly Parton to change the lyrics of her legendary 9to5 song. Dolly even makes an appearance, as a quick wink on a magazine cover at the end.
Ad agency: In-house
