lottery
National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
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Ad agency: Fallon, New York
Executive Creative Director: Ari Merkin
Director: Noam Murro
Principal talent: "Survivor", featuring Jim Jamison and Frankie Sullivan.