Great beer like great ideas, travel. Stella Artois is a Belgian beer with more than 600 years of brewing tradition, as you can imagine Belgians are quite proud of it. They are even prouder of the fact that the beer now exists in more than 180 countries. This is the seed for the campaign idea, where they photograph the billboards in other countries, to make billboards in Belgium.
United Arab Emirates, China, USA; UK; even Russia has Stella Artois beer billboards to use in the campaign.
Together with the client, the agency scanned media plans worldwide looking for outdoor ads, thereby finding the iconic looking places where a Stella Billboard has been.
Regarding the agency: TBWA\Belgium was elected Agency of the Year twice in the last decade and digital Agency of the Year 5 times in the last 6 years.
Client: AB INBEV Stella Artois
Contacts: Rob Goossens , Josse Peremans, Arnaud Hanset
Creative Director: Jeroen Bostoen
Strategic Director: Kristof Janssens
Creation: Pieter Claeys, Wouter Pardaens, Roxane Schneider, David Maertens
Account Team: Jochen De Greef, Max Fauconnier, Rosemarijn Bol Raap
Design: Sébastien Bontemps, Christophe Liekens
Research: Wouter Pardaens, Yves Van Hacht
Studio: Patti Secci, Annick Cohen
Art Buyer: Elly Laureys
PR Creative: Kenn van Lijsebeth