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In order to promote this new feature in the Bankomat cash machines in Sweden, ad agency Nkel in Stockholm, Sweden took a bit of inspiration from street art. The blue machines, and the artsy expressions of street artists are familiar icons in the urban landscape, so why not combine them? A clever way of announcing that some cash machines now carry foreign cash.
Advertised brand: Bankomat® AB
Advert title(s): Bankomat
Headline and copy text (in English):
Media (see available options below): Outdoor, Print, Digital,
Advertising Agency: Nkel, Stockholm, Sweden
Agency website: http://www.nkel.se
Art Director: Jonas Haage
Copywriter: Björn Wigenius
Digital Art Director: Andreas Ågren
Final Art: Rosanna Dahlberg
Account executive: Ronny Forsberg
Account Manager: Tina Tobiasson
Digital Account Manager: Evelina Lindberg
Published: June, 2019
