The case study for the stunt pulled off in Atlanta: 72 school buses make a mile-long billboard - stopping traffic to stop trafficking
A kick-ass idea for a great cause. Visualizing the absurd number of kids trafficked every year in Georgia by creating a mile-long billboard out of school buses. Brilliant.
| Title | Stop Traffick |
|---|---|
| Product/Service: | Fighting DMST (Domestic Minor Sex Trafficking) |
| Client: | Street Grace |
| Ad Agency: | BBDO Atlanta |
| Chief Creative Officer: | David Lubars, BBDO Worldwide, and Robin Fitzgerald, BBDO Atlanta |
| Art Director: | Lauren Culbertson, Senior Art Director, and Sara Lowe, Art Director, Designer, BBDO Atlanta |
| Copywriter: | Emily Miller, Senior Copywriter, BBDO Atlanta |
| Account Executive: | Shannon Collins, BBDO Atlanta |
| Account Manager: | Tami Oliva, Senior Director, and Lauren Herstik, Account Supervisor, BBDO Atlanta |
| Production Company: | Bark Bark, Atlanta |
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