Street Grace Stop Traffick 72 bus billboard (USA) Case Study 2019

Street Grace Stop Traffick 72 bus billboard (USA) Case Study 2019
Street Grace Stop Traffick 72 bus billboard (USA) Case Study 2019
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The case study for the stunt pulled off in Atlanta: 72 school buses make a mile-long billboard - stopping traffic to stop trafficking


A kick-ass idea for a great cause. Visualizing the absurd number of kids trafficked every year in Georgia by creating a mile-long billboard out of school buses. Brilliant. 












































Title Stop Traffick
Product/Service: Fighting DMST (Domestic Minor Sex Trafficking)
Client: Street Grace
Ad Agency: BBDO Atlanta
Chief Creative Officer: David Lubars, BBDO Worldwide, and Robin Fitzgerald, BBDO Atlanta
Art Director: Lauren Culbertson, Senior Art Director, and Sara Lowe, Art Director, Designer, BBDO Atlanta
Copywriter: Emily Miller, Senior Copywriter, BBDO Atlanta
Account Executive: Shannon Collins, BBDO Atlanta
Account Manager: Tami Oliva, Senior Director, and Lauren Herstik, Account Supervisor, BBDO Atlanta
Production Company: Bark Bark, Atlanta

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