National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Everyone who has combined a baby, naptime, and a car knows this phenomena of the baby waking as soon as the car stops and the scene has been used in countless ads - one of the better ones is McDonald's "Baby". Subaru have simply added the twist that the sleeping baby is a golden retriver puppy, the standard super bowl dog. Ad agency: Carmichael Lynch