National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Oh sure, you could open a can of Sunkist pre-made tuna filling and make a nice sammie out of it, but you have to admit, the motorcycle thing is pretty cool.
Client: Sunkist
Agency: Y&R Israel
Guy Bar - CEO & Chief Creative Officer
Oren Ben-Naim - Creative Director
Art Director: Shiran Damari
Copywriter: Irmi Nir
Deputy CEO – Yuval Vaingast
Account Supervisor – Liana Kadis
Account Manager – Mor Avinu, Shir Gliksberg
TV Producer – Lirona Spivak
Production company & post production – Og
Director – Eli Sverdlov
VO – Yoav Cohen