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The campaign, which is Sunnybrook's first ever, was launched to coincide with a massive fundraising effort through which the hospital hopes to raise $470 million. Each spot focuses on patient stories to highlight groundbreaking feats that the Centre's achieved.
Advertised brand: Sunnybrook Hospital
Advert title(s): Sunnybrook Innovation
Headline and copy text (in English):
Advertising Agency (Name, City, Country): Dentsu Canada, Toronto, Canada
Agency website: http://www.dentsucanada.com
Creative Director: Glen Hunt, Deborah Prenger
Art Director: David Glen, Deborah Prenger
Copywriter: Dhaval Bhatt, Glen Hunt
Illustrator:
Photographer: Russell Monk
account supervisor: Sharon Hill
producer:
Winnie Alford (Second Unit)
assistant producer: Cameron Moffat
production: Panic & Bob
director: Russell Monk
cinematographer: Jordan Eady
editor: Mariam Fahmy
online editor: Paul Binney
internal editor: Kris Robert
music composer: Grayson Matthews
online: Lollipop
sound design: Grayson Matthews
recording studio: Grayson Matthews
colourist: Chuck Nosworthy
Published/Released/Aired (Month, Year): Nov 6