Sunnybrook Hospital - Breast (2009) :30 Nov 6 (Canada)

The campaign, which is Sunnybrook's first ever, was launched to coincide with a massive fundraising effort through which the hospital hopes to raise $470 million. Each spot focuses on patient stories to highlight groundbreaking feats that the Centre's achieved.

Credit Information:

Advertised brand: Sunnybrook Hospital
Advert title(s): Sunnybrook Innovation

Headline and copy text (in English):

Advertising Agency (Name, City, Country): Dentsu Canada, Toronto, Canada
Agency website:

Creative Director: Glen Hunt, Deborah Prenger
Art Director: David Glen, Deborah Prenger
Copywriter: Dhaval Bhatt, Glen Hunt
Photographer: Russell Monk
account supervisor: Sharon Hill

Winnie Alford (Second Unit)

assistant producer: Cameron Moffat

production: Panic & Bob

director: Russell Monk

cinematographer: Jordan Eady

editor: Mariam Fahmy

online editor: Paul Binney

internal editor: Kris Robert

music composer: Grayson Matthews

online: Lollipop

sound design: Grayson Matthews

recording studio: Grayson Matthews

colourist: Chuck Nosworthy

Published/Released/Aired (Month, Year): Nov 6

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