The Super Bowl of Advertising 2012 - SPOILER ALERT

Super Bowl XLVI is just around the corner. This year NBC is charging an average of $3.5 million for each 30 second spot. Here’s a peek at what you’ll see in addition to a ton of NBC self-promo and most likely considering this is an election year, some political ads.
1ST QUARTER
Hyundai Veloster Turbo and/or Genesis Coupe R-Spec: Spot will use testosterone to “play up the performance side of Hyundai”. Actor Jeff Bridges does the voiceover. The brand will also have a 60-second spot before kickoff.
Created by: Innocean Worldwide Americas
M&Ms: The 30-second spot introduces Ms. Brown, the new character in its line of animated spokescandies. Will Ms. Green and her engage in a cat fight? Who knows. She is described as “Ms. Brown is an intelligent woman with a sharp wit who finally decided to reveal herself after working for decades behind the scenes as “chief chocolate officer.”
Created by: BBDO
UPDATEDCoca-Cola: The polar bears are coming as part of the "Open Happiness" campaign. One ad in either 1st or 2nd quarter is a 30-second animated "Superstition" shows one of the bears watching the game with his fingers, toes, arms, legs and even his scarf crossed. The other is a 60-second "The Catch" has two versions. The bear cheering for the team that is losing at the time the commercial airs -- assuming the game is not tied at the time -- will make a gravity-defying catch of a flying bottle of Coke. The bears will be featured on the website throughout the game. As they sit on their "snowfa" in an Arctic cave, they will react to plays on the field, referees' calls and even commercials. At the same time, viewers can send tweets and emails to the bears with questions and comments, getting the bears responses at www.CokePolarBowl.com.
Created by: Wieden + Kennedy

2ND QUARTER
Bridgestone: One of two 30-second spots which will include Troy Aikman lending his hand to ads that explore fictional scenarios where Bridgestone tires help change the world of sports. View all the teasers on the brand’s youtube channel and one below.
Created by: Richards Group

Dannon Oikos Greek Yogurt: 30-second spot starring John Stamos, which will include a “massive social media and public relations campaign”. This will be the first time for the brand to appear in the Super Bowl Ad lineup.
Created by Poptent with advice of AOR Y&R New York. The winning submission was from Remy Neymarc, 21 from New Jersey.
Century 21: 30-second spot starring Donald Trump, Deion Sanders and Apolo Ohno, which will “demonstrate that Century 21 agents are “Smarter. Bolder. Faster.” This will be the first time for the brand to appear in the Super Bowl Ad lineup.
Created by Red Tettemer & Parters in Philadelphia
Volkswagen: 60-second spot for the 2012 Beetle under the “Star Wars” theme (just like last year).
Last week, VW started pumping a teaser campaign on its site and on Youtube featuring a dog choir rendition of the theme song as Dabitch pointed out.

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Created by: Richards Group
FOURTH QUARTER
Hyundai Veloster Turbo and/or Genesis Coupe R-Spec: Spot will use testosterone to “play up the performance side of Hyundai”. Actor Jeff Bridges does the voiceover.
Created by: Innocean Worldwide Americas
Honda CR-V: The 60-second spot is is centered on the “leap lists” of ambitious life goals compiled by twenty- and thirtysomethings. The commercial will be released 10-14 days before the game.
Created by: RPA
2nd Story Software/TaxACT: A 30-second spot promotes the software that allows people to prepare their federal taxes for free.
Created by: J.W. Morton and Associates and Mechaniks
UNKNOWN AIRTIME
Honda Acura: 30- or 60-second spot. This will be Acura’s first showing in a Super Bowl.
Created by: TBD
Anheuser-Busch: Has 4 ½ minutes in total of air time. A mix of :30s and :60s, at least one will be for the new Bud Light Platinum, others for Bud Light and Budweiser most likely based on past performances. The brand doesn’t usually let too much out about the creative before the game, although it’s possible that this coming week a little more light may be shed prior to game time.
Created by: TBD - One agency is lead to be Translation led by Steve Stoute and Jay-Z. Usual suspects includes DDB Chicago, among others.
UPDATED!Audi: "Vampire Party" is a 60-second ad to promote Audi LED headlights.
Created by: Venables, Bell & Partners
Watch the ad:

One of two 30-second spots. One will feature Danica Patrick and a rebirth of the group Pussycat Dolls. The other stars Patrick, Jillian Michaels covering Colombian model Natalia Velez with body paint to tout the company’s “.co” domain names.
Created by: In-house
Kia Optima Limited: “Drive the Dream” is a 60-second spot that brings us into the dream of a guy who we find driving an Optima around a track filled with male fantasies includeing Adriana Lima scantily clad, mixed martial arts fighter Chuck Liddell set to Mötley Crüe onstage singing “Kickstart My Heart” (who knew that those guys were still relevant).
Created by: David & Goliath
Kia Optima Limited: “Drive the Dream” is a 60-second spot that brings us into the dream of a guy who we find driving an Optima around a track filled with male fantasies includeing Adriana Lima scantily clad, mixed martial arts fighter Chuck Liddell set to Mötley Crüe onstage singing “Kickstart My Heart” (who knew that those guys were still relevant).
Created by: David & Goliath
History Channel: A 30-second spot will promote the channel’s show, “Swamp People”.
Created by: In-house
PepsiCo: Rumors have it that there will be two 30-second ads, although there may also be a :45 for PepsiMax. One of these will feature Melanie Amaro, the winner of Fox’s “X Factor”.
Created by: TBWA/Chiat/Day
Samsung: More rumors flying here. Dabitch posted about this earlier last week which could continue their trashing of Apple fan boys and girls.
Created by: Unknown
Telaflora: Probably a 30-second spot, but unknown.
Created by: Unknown
Toyota Camry Possible spot to tout the 2012 Camrey
Created by: Saatchi & Saatchi LA
As more news breaks, we’ll update this listing. And if you hear anything, leave it in the comments.
Forbes has a nice write up of why brands find value in advertising in the Super Bowl and the do’s and don’t’s to follow.
Mashable also put together an infographic showing what types of Super Bowl ads get shared the most.
Also, check out this fun list of Super Bowl ad factoids and impress your friends and co-workers around the watercooler.
Don’t forget, you’ll find us here on Super Bowl Sunday tweeting live and you’ll find all the commercials right here during and after the game in Adland’s Super Bowl Archive with 40 years of ads.
FIND THE LATEST UPDATES HERE: Latest updated post from 1/29: https://adland.tv/content/super-bowl-xlvi-ads-2012-spoiler-alert-updated-129src="adland.tv/tar-wars-bark-dogs-get-ready-superbowl-xlvi”>as Dabitch pointed out.

Best Buy: A 30-second spot is all that is known.
Created by: Crispin Porter & Bogusky
CareerBuilder: A 30-second spot is all that is known.
Created by: In-house
GM/Chevrolet: A consumer-generated 30-second spot will air created by a 26-year-old aspiring filmmaker from Long Island, NY. His film shows a new high school graduate who mistakenly thinks his parents gave him a new Camaro only to have a neighbor drive off in it.
Created by: Zach Borst. Goodby Silverstein and Partners is lead US agency for Chevrolet.
See the ad:

Created by: Unknown but Goodby Silverstein and Partners is lead US agency for Chevrolet.
GoDaddy.com: One of two 30-second spots. One will feature Danica Patrick and a rebirth of the group Pussycat Dolls. The other stars Patrick, Jillian Michaels covering Colombian model Natalia Velez with body paint to tout the company’s “.co” domain names.
Created by: In-house
Kia Optima Limited: “Drive the Dream” is a 60-second spot that brings us into the dream of a guy who we find driving an Optima around a track filled with male fantasies includeing Adriana Lima scantily clad, mixed martial arts fighter Chuck Liddell set to Mötley Crüe onstage singing “Kickstart My Heart” (who knew that those guys were still relevant).
Created by: David & Goliath
Kia Optima Limited: “Drive the Dream” is a 60-second spot that brings us into the dream of a guy who we find driving an Optima around a track filled with male fantasies includeing Adriana Lima scantily clad, mixed martial arts fighter Chuck Liddell set to Mötley Crüe onstage singing “Kickstart My Heart” (who knew that those guys were still relevant).
Created by: David & Goliath
History Channel: A 30-second spot will promote the channel’s show, “Swamp People”.
Created by: In-house
PepsiCo: Rumors have it that there will be two 30-second ads, although there may also be a :45 for PepsiMax. One of these will feature Melanie Amaro, the winner of Fox’s “X Factor”.
Created by: TBWA/Chiat/Day
Samsung: More rumors flying here. Dabitch posted about this earlier last week which could continue their trashing of Apple fan boys and girls.
Created by: Unknown
Telaflora: Probably a 30-second spot, but unknown.
Created by: Unknown
Toyota Camry Possible spot to tout the 2012 Camrey
Created by: Saatchi & Saatchi LA
As more news breaks, we’ll update this listing. And if you hear anything, leave it in the comments.
Forbes has a nice write up of why brands find value in advertising in the Super Bowl and the do’s and don’t’s to follow.
Mashable also put together an infographic showing what types of Super Bowl ads get shared the most.
Also, check out this fun list of Super Bowl ad factoids and impress your friends and co-workers around the watercooler.
Don’t forget, you’ll find us here on Super Bowl Sunday tweeting live and you’ll find all the commercials right here during and after the game in Adland’s Super Bowl Archive with 40 years of ads.
FIND THE LATEST UPDATES HERE: Latest updated post from 1/29: https://adland.tv/content/super-bowl-xlvi-ads-2012-spoiler-alert-updated-129