Superbowl Coke sleepwalking badlander = Yotvata 2001

Yes, Matt just wrote about it on agencyspy, but I was actually tipped off by the French badland ninja @joelapompe a few days ago. I've been trying to get a comment from anyone involved, but everyone so far has declined. Matt found that it made the papers in Jerusalem: the Jerusalem post.

Let watch the Coke sleepwalking ad from the 2010 Super Bowl XLIV commercials.

Now, let's watch an ad that aired in Israel way back in 2001 created by Shalmor Avnon Amichay/Y&R.

See any similarities? The Yotvata campaign was all about sleepwalking to Bolero, the hypnotized Yotvata cravers sleepwalked at concerts as soon as Bolero played and there was even a race in 2005 where Yotvata cravers sleepwalked.

It's one heckuva bizarre coincidence if not a downright rip-off. I too can say: "Wieden did not immediately respond to a request for comment". So there you have it, Bolero makes people sleepwalk!

Update Coca-Cola claims ad similarities are "coincidental, unintended" - at least someone got a quote. Remind me to move to another timezone.