Gong cha bubble tea uses AI for vertical video ad
In new AI generated campaign, âMini Pearl Adventuresâ, Gong cha is using vertical video to promote its new Mini Pearls
(archive). The website, which can be described as Sweden's version of Ebay, has five million visitors a week and brags that 98% of Swedes know about the site. Their current proposition is "Long live good things," and they are looking for a simple pitch on one slide/A4 paper. If you feel like you are the creative team that can answer this ad, send your pitch to byrasokes@blocket.se before the 14th of June, and you'll be contacted for further chats if Blocket likes it.
Oh, and the small print, in case you're worried about giving away free ideas:
We believe that there are many good ideas and that, therefore, situations may arise where we get similar ideas from different agencies. Of course, we will not take someone's idea without paying for it first. However, we reserve ourselves for a situation where we have received the same or similar suggestions from several agencies, where we choose to proceed with one.