I guess this is NSFW, sort of? For National Endangered Species Day the Quick Response Fund for Nature (QRFN) has
To announce the opening of an IKEA on Oxford Street the company focused its OOH campaign on the iconic bag.
Show the product! They listened to the creative brief. The campaign features a film directed by Danish filmmaker Martin Werner,
SVT - Swedens state television - are currently airing an ad campaign which states two simple truths, but in doing so court controversy. The first truth is the one I keep repeating in every posting about childhood obesity and the link to advertising since 2003 - the reality is that while advertising aimed at children in Sweden is illegal in theory, it isn't in practice. 
The super in this ad reads:
Children advertising (advertising to children) is - forbidden forbidden forbidden - in Swedish Television- BUT - TV3 and Channel 5 - are not Swedish Television. They are English channels that air in Swedish. - And then you can ignore the ban.
The other ad (above) in the campaign concentrates on the fact that the competition is privately owned, rather than state owned, which is pretty normal in most democratic (capitalist) countries. Three large privately (family) owned companies own most of the press and commercial channels in Sweden. Big whoop, some may say. The idea is of course to promote the fact that SVT is owned by the Swedes themselves, and like any public broadcasting its goal is to serve the diverse needs of the viewing or listening public rather than chase ad dollars with popular programming. Thusly, SVT airs educational programs, news for the deaf and in minority languages and for minority populations such as the Sami, as well as children's programs in a whole bunch of languages such as Finnish, Croatian, Romanian, Romany, Arabic, Persian and many more (as far as I know not in English, French or Spanish however) to promote bilingual children learning their (parents) native language as well as Swedish. Mind you these days SVT offers a lot of ridiculous game shows during prime-time, but I'm talking about the kid-TV part here and that is largely the same as it ever was. It's likely the rabid commentators against this ad campaign are bitter because they had to watch mind numbingly boring and educational shows like "the food and your body" when they were kids. ;)
, and now Swedens Radio are putting up pages on (ad financed and thus commercial) youtube - see SVT channel. Hypocritical much?
The only reason I put "Free" in scary quotes in the headline is simply because like all other public broadcasting companies, such as the BBC and PBS, Sweden's SVT costs a fee each year. In Sweden they've solved this billing by trying to enforce anyone owning a television to pay a yearly fee for owning it. So it's "free" but it costs money. See? You can not own a TV and simply watch commercial channels only. Unless you totally lie, but if you get caught you'll be fined.
More from previous kid-ad debates here on Adland: Do fatty food ads make obese kids? Yes. No. Maybe., UK bans junk food ads aimed at childrenMore food marketing and fatter kids and advertising does work - on obese children.,Inquiry into obesity 'timebomb' may lead to advertising ban (which it did in 2006 in the UK)
Also, hat tip to Bold for alerting me to that ads are airing.
