In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Two tried and true Super Bowl ad classics in one swoop, the eye-candy celebrity and the spoof of a PSA. That's what T-Mobile has done here with Kim Kardashian who is very serious about saving the data, your data, that goes unused on your data plan every month. I suppose there are worse ways to explain to people that the data you've paid for simply 'collects' in your account to be used at a later date. With a celebrity like Kim Kardashian mocking her own fame-claim, we're insured lots of tabloid press articles talking about how Kim Kardashian has a sense of humor about herself, making it an earned media winner. Ad agency: Publicis Seattle
