In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Barkley raps fotr Taco Bell, a giant nod to BK's bizarre musical ditty a few bowls back, and with a bonus "Taco Bell logo on the moon" joke.
Draftfcb Orange County
Creative Director: Teddy Brown, Jeff Maerov
Art Director: Brian Engleman
Copywriter: Adam Nowak
Agency Producer: Tom Anderson
Production House: House of Usher
Director: Kinka Usher
Audio: Amber Music
Talent: Charles Barkley
House of Usher (Production Company, Live Action Director Kinka Usher)
Optimus (Edit House)
Hatch (Digital Special Effects)
Method Studio (Special Effects)
Amber Music (Music House)
Co3 (Company3)
Directorz (Production Company, Food Director Tom Ryan)
Lime Studios (Audio production facility)
