National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Taco Bell's Quesalupa - which is melty pepper jack cheese inside a shell or whateverbread - is going to be bigger than... Man buns! Hooverboards! Drones! Aliens! Footballs - the real football (shots fired!) - heck it's so meme-ready they had George Takei in the ad already. That's how big it's gonna get.
It's melted cheese inside easy to hold edible crust
Ad agency: Draft fcb