Here's an amazingly simple but fantastic idea. Rural Indian women suffer from diseases including breast cancer, fibrocystic breast disease and pregnancy complications due to iodine deficiency. Knowing the majority wear decorative bindis on their foreheads, Grey partnered with NGO The Neelvasant Medical Foundation and Research Center to develop an iodine patch using the Talwar Bindi brand. Then women can get their daily dose of iodine without ever having to change their behavior. Brilliant.
#Glasslion shortlist 2015
Client: Talwar Bindi
Campaign: Life Saving Dot
Agency: Grey Group Singapore
Grey Group Singapore:
Chief Creative Officer: Ali Shabaz
Copywriter: Ali Shabaz / Karn Singh
Art Director: Cinzia Crociani / Sudhir Pasumarty / Sandeep Bhardwaj / Giap How Tan
Designer: Cinzia Crociani / Sudhir Pasumarty / Sandeep Bhardwaj
Illustrator: Sudhir Pasumarty
Project Manager: Sandeep Bhardwaj
Account Director: Gaurav Arora
Account Manager: Marie Tan
Regional Director, PR & Corporate Communications: Huma Qureshi
Regional Corporate Communications Executive: Yanrong Pang
Greyworks:
Producer: Jacinta Loo
Editor: Timothy Lee
Editor: Bobby Aguila
Sound Designer / Composer: Marco Iodice
Director: Giovanni Fantoni Modena
DOP: Matte Chi
Production House: Hfilms Milan
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