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Norwegian national hero Aksel Lund Svindal is the world's fast skier. Telenor is Norway's fastest mobile network. To celebrate this, Svindal melted his first gold medal from 2007 and put that gold into 3 million SIM cards. in addition, Svindal created a fund in his name to help get more Norwegians out on the slopes among other projects.
Client: Telenor
Agency: TRY, Oslo