Tesco - The Christmas Party #StandForJoy - (2022) :60 (UK)

What brings you joy? Well, according to research done by Tesco,  87% of people say that Christmas does!


Alessandra Bellini, Chief Customer Officer at Tesco, explained: “It’s very important that our seasonal campaigns reflect how our customers genuinely feel and what we know they are looking for. We understand that it is a tough time at the moment with everyone’s finances under pressure, but we also know that people are looking forward to Christmas – in fact, our research shows that there is even more excitement around it than usual.”

Ad agency: BBH, London

Creative Director Christine Turner 

Creative team, Marc Rayson & Callum Prior

Production: MJZ production

Director Fredriek Bond

Song: The Final Countdown by Europe

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