I guess this is NSFW, sort of? For National Endangered Species Day the Quick Response Fund for Nature (QRFN) has
To announce the opening of an IKEA on Oxford Street the company focused its OOH campaign on the iconic bag.
Show the product! They listened to the creative brief. The campaign features a film directed by Danish filmmaker Martin Werner,
Problem: people don't have time to visit Tesco & shop for food. Insight: people hang around the subway a lot as they commute. Solution: Take the store to them by plastering posters of product shelves all over the subway, and have people stroll around "shopping" by selecting the QR codes of their products using their smart phones. At checkout, they can chose to have their selected groceries delivered or pick them up at their Tesco of choice. Clever. So very clever.
Note! This ad won the Grand Prix media lions 2011. Kudos!
