Ticking DM pharma ad bombs. No, like in getting the bomb squad called over, bombs.

Ticking DM pharma ad bombs. No, like in getting the bomb squad called over, bombs.

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This one is too good to be true - a pal tips us to a "direct mail that bombed " (pun!)

The ticking noise that brought a bomb squad to a Carmel Valley medical building Monday turned out to be a small battery in a greeting card.
The card, from a pharmaceutical company promoting its products, said "Your time is up" on the cover, San Diego fire spokesman Maurice Luque said.
A receptionist at Children's Medical Group office in the three-story building on El Camino Real heard ticking coming from a mailbox in the hallway about 4 p.m. She called 911 and security officers evacuated the building.

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