In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
What starts off as a bubbly Christmas party with colleagues sharing a laugh quickly turns uncomfortable as a third colleague arrives. We never see the culprit, as the camera stays on the witness, he who was just laughing with his female co-worker about something. Now he listens to this third person nagging and coercing the female colleague to do a shot and come for a dance, even as she repeatedly protests. We see red lines appear when our witness should be drawing the line, but he doesn't.
Kerry Glazer, Chair, timeTo
Client: timeTo
Ad agency: Lucky Generals
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