I guess this is NSFW, sort of? For National Endangered Species Day the Quick Response Fund for Nature (QRFN) has
To announce the opening of an IKEA on Oxford Street the company focused its OOH campaign on the iconic bag.
Show the product! They listened to the creative brief. The campaign features a film directed by Danish filmmaker Martin Werner,
Tiny billboards. Seen 'em. They're very cute. Sometimes they even make sense for the client. Even Andy and Joe have a wee one in their portfolio. The first billboard shown here is the most recent, for Smart cars - "small is beautiful", from BBDO, Toronto, Canada. Very adorable. aaaw. Back in 2008 Deutsch/LA did tiny billboards for "Little Big Planet". Also very cute. My favorite though is Johan Van Oeckel's work for Antwerpen Miniatuurstad (miniature city) back in 2006 - he didn't just have tiny billboards but also tiny ad trucks driving around the streets. Win!
