Tonal - Strength Made Me / Serena Williams (2022) :30 (USA)

This is Tonal's first super bowl ad, but the second time we see Serena Williams in this super bowl. THe awesome looking $2,995 at-home gym is reminding women that they too can use strength training equipment, and Serena herself is an early investor in the brand. Serena's vo says: “Never be afraid of your strength, because your body is capable of amazing things. ... Own your strength, and see how far it takes you.”

The Super Bowl commercial is part of Tonal’s “Strength Made Me” campaign, which celebrates women being strong both physically and mentally, the company said. The campaign will also release spots featuring other female professional athletes, including soccer player Lindsey Horan and swimmer Simone Manuel.

Ad agency: R/GA, New York