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Tony’s Chocolonely - UNFAIR/FAIR manifesto (2020) :60 (The Netherlands)

Tony’s Chocolonely packaging has a delightful retro sixties feel to it, but this ad is all modern fresh while staying just as brightly colorful. The goal here is to share Tony's manifesto, they want to make the chocolate industry slave-free – and it's starring Idris Elba as the voice over. What’s not to love about chocolate? Well, 2 million children are working illegally on cocoa plantations, just so you can have your sweet chocolate - and that’s not fair. 

Most people aren't even aware of this which is why HERC agency created this manifesto for Tony’s Chocolonely, the fair trade chocolate that is fair. 

Tony’s Chocolonely - UNFAIR/FAIR manifesto (2020) :60 (The Netherlands)
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Credits HERC for Tony’s Chocolonely ‘UNFAIR/FAIR’


 

Creative agency: HERC the agency


Creative Director: Rogier de Bruin & Emilio de Haan

Account Director: Niels Heimens


Agency Producer: Kiek Beljaars

Choco monster animation: Brian Elstak


Title design: Joëlle Strijk

Mural design: Franko Rosas


Chocolate shots: Chuck Studios

 


Production: Division Paris

Director: Helmi


Director of Photography: Deepa Keshvala

Executive Producer: Theo Gall


Edit: Antonin Brones (Division)/ Etienne Gueriaux (Machine Molle) / Brian Ent (Kapsalon)

Grading: Arthur Paux


Post Production: Machine Molle 

Styling: Jill Gattegno


Set producer: Alliochia Madeuf

 


Music: Tshegue

Narrative: Rogier de Bruin x Idris Elba 


Voice over: Idris Elba

Sound design: Audentity / Niels den Otter


Music Supervisor: Pitch & Sync London

 


Client: Tony’s Chocoloney

Thecla Schaeffer - Marketing Magic Maker (Head of Marketing)


Sabrina Spong - Movement Lead Marketing

Nadine de Ridder – Creative Strategist


Martijn Beenen - Project Manager

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