Tool Preps for Summer with Charter

Tool Director Geordie Stephens, via the Richards Group, just completed a humorous four-spot campaign for Charter Communications. The spots are at once a celebration of summer and the outdoors while showcasing the special role Charter's indoor-oriented programming plays in customers' leisure hours.

Procrastination stars a shopping-cart racing, football-watching, prank-playing slacker who is saved from his last-minute paper deadline by Charter's super high-speed Internet connections. Potbelly stars a couple enamored of their newborn potbelly pig, who they tote around in their SUV, take to the beach, mingle with the dogs in the park - and of course video chat with via Charter Internet and spend long hours vegging on the couch with in front of the provider's many family-oriented offerings.

About Tool
Bicoastal Tool of North America is an award-winning production company, representing top live-action directors and interactive directors for advertising projects. From funny... visually engaging... and/or interactive, Tool's diverse roster of unique talent creates unforgettable commercial and digital content across all platforms.

Client: Charter Communications
Spot Titles: Potbelly :30 (featured); Procrastination :30 (featured); Stay Busy :30; Subtitles :30
Air Date: June 27th - August 28th, 2011

Agency: The Richards Group
Creative Directors: Craig Anderson and Lennon Courtney
Art Directors: Bo McCord, Judy Wright, Matt Everitt
Copywriters: Tom McDonough, Wendy Mayes, Mike Payer
Agency Producer: Kim Alexander

Prod Company: Tool of North America
Director: Geordie Stephens
DP: Mandy Walker
EP: Brian Latt
EP Digital: Dustin Callif
Line Producer: Jeff Tanner
Head of Production: Amy DeLossa
Production Designer: Peter Benson

Editorial: Red Car
Editor: Keith James
Producer: Carrie Callaway

Telecine: Filmworkers Club Dallas
Colorist: Matt McClain

Post/Effects: Red Car
Lead VFX/Inferno Artist: Juan Luna

Music: Breed
Creative Director: Brian Flores

Shoot Location: LA area