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Two of the marketing industry’s most respected creative content studios have struck a transatlantic deal to launch a new powerhouse called ‘Forever’: an organisation that will reimagine the future of design, moving image and creative technology on a global scale.
London-based FutureDeluxe (known for its experimental and innovative approaches to design, technology and moving image on such projects as Google Morphing Clay) is coming together with Canada-based Tendril (the design, animation and technology specialists behind groundbreaking brand expressions like Microsoft Future Vision) to co-invest in a new organisation called Forever: a global design offering that is greater than the sum of its parts.
What does this mean for international brand partnerships? Forever’s new venture promises to broaden global offerings by bridging the roster of talent from both studios, across offices in the U.S., UK, Canada, Brazil and Australia.
The two companies will continue to work independently and contribute their unique creative voices to the marketplace under their respective banners, but will aggregate curated teams to scale fluently as new opportunities arise.
Forever is the result of both companies' belief in a need to design a new future-focused platform for growth that would allow the most creative minds to work together to achieve results that would not have been otherwise possible. The collective will have a focus on industry leading design, moving image and emerging technology.
Forever’s co-founders are quick to point out their mission is as much about creating a dynamic new business model as it is about cultivating a unique network of amazing humans. The goal is to foster an ecosystem of passionate studios and attract a community of like-minded clients.
FutureDeluxe & Forever’s CEO, James Callahan