In order to launch the TV series Prison Break on the Portuguese FOX Channel, a multi-phased advertising campaign was performed in Lisbon by Torke Stunt:
1) Street Campaign-Prisoners: A team of 7 people (5 prisoners and 2 policemen) walked throughout the city of Lisbon distributing flyers containing info about the series.
2) Press-Kit: A book containing a hidden spoon and a prison blueprint was sent to the press relating to a prison escapade, the series main theme. Inside the book a CD was included containing info about the series.
3) Street Campaign-Stoppers: Several stoppers were placed indoors, such as TV CABO shops and in urban furniture.
4) Street Campaign-Posters: Several posters were strategically in various city areas.
Brand/product advertised: FOX Channel
Advert title: Prison Break
Agency name: Torke Stunt
Agency website address: www.torke.pt
Creative Director: André Rabanea
Art director: João Pereira
Copywriter: Gustavo Blanco