(3D) OOH, so malty!
Created to mark the launch of Amstel in Romania, this 3D OOH campaign for Heineken turns ordinary billboards into 3D
Directed by the Docter Twins, of Mortar Inc., the films go behind-the-scenes of Toshiba’s “Laptop Expert Lab”, a wacky, fictional environment where computer scientists test the Toshiba laptop’s clever features. In this one, the poor students are expected to repeat everything the turbo-talking professor says. If this lady and the fast talking man had babies, I bet they'd break the soundbarrier when talking.
Client: Toshiba Titles: About the Lab, Multi-Tasking, Turbo Talker, 8-Bit Gary, Gary’s Memories Agency: Y & R Brand, Irvine VP/Account Director: Aron North SVP/Creative Director: Craig Evans Asst. Creative Director: Ben Peters Sr. Art Director: Jason Campos Art Director: Dave Bunnell Sr. Copywriter: Eric Kawaguchi Broadcast Producer: Nick Miller Director of Integrated Production: Laura Keseric Account Executive: Lindsey Nieto Production: Mortar Inc Director: Docter Twins Executive Producer: Grayson Bithell Production Supervisors: Josh Lieberman, Tim Jones DP: Walter Bithell Costumer (8-bit Gary): Kiel Johnson Editorial: Cut + Run Editor: Isaac Chen Producer: Chris Gerard Visual Effects: Brand New School Executive Producer: Caleb Omens Producer: Josh Wakefield