Toshibas new "Chairs in space" looks like Simon Faithfull's escape vehicles

Toshiba have gone all out weird and send chairs to space in their new campaign to support Toshiba’s SV REGZA LCD TV and Satellite T series laptops. When you can watch TV anywhere, where do you want your easy chair to be? Doing a ballon-boy? You got it.
a href="https://adland.tv/toshiba-space-chair-2009-60-uk">Toshiba - "Space Chair" - (2009) :60 (UK)
As many have nudged me, people think this looks a lot like they're quite inspired by Simon Faithfull's "Gravity sucks" exhibition. Lets compare shall we?
Simon Faithfull - Escape Vehicle number 6 - (2004) :60 (UK)
Now, On Toshiba's own website, as they have heard these questions, Toshiba responds:

Toshiba's new 'Space Chair' ad was inspired by a sub culture of scientists and artists who send objects to the edge of space using weather balloons. Grey London collaborated with a number of talented individuals, including British artist Simon Faithfull, to re-create the concept of launching a generic chair into space, and by using their own HD cameras, to demonstrate how Toshiba technology can take something ordinary and make it extraordinary.